Marketing (2003-2004 Catalog)

Marketing is a broad field entailing a wide variety of tasks involving the analysis, planning, implementation and control of marketing programs (the strategies and tactics used by businesses to sell products and services to other businesses and to people). The marketing curriculum at Kent State University is designed to provide students with a broad working knowledge of the theory and practice of marketing management. Students majoring in Marketing have employment opportunities in such fields as industrial and consumer sales, product management, international marketing, marketing research, and industrial purchasing, working with manufacturers, wholesalers, advertising agencies, retail organizations and research oriented firms. Recently there has been an increased demand for marketing graduates from nonprofit organizations, the health care industry, service firms and the public sector.

Required 9
MKTG 35035 Consumer Behavior 3
MKTG 35050 Marketing Research 3
MKTG 45084 Marketing Policy and Strategies 3
Electives 15
12 hours to be selected from:
MKTG 35015 Service Marketing 3
MKTG 35025 Supply Chain Management 3
MKTG 35055 Internet Marketing 3
MKTG 45045 Advertising & Promotion 3
MKTG 45046 Personal Selling & Sales Management 3
MKTG 45060 International Marketing 3
MKTG 45071 Business Marketing & e-Commerce 3
MKTG 45082 Retailing & Web-based Merchandising 3
MKTG 45091 Marketing Seminar 3
MKTG 45096 Individual Investigation in Marketing 3
MKTG 45292 Marketing Internship 3
Total 24

Marketing seminars are variable topic classes covering areas of current interest in marketing. Recent subjects have included direct marketing, industrial sales, new product development and advanced advertising. Students may register for two seminars which may be used as marketing electives.

Marketing internships are an excellent source of "real world" work experiences for students. Typically, an internship requires students to work 12-15 hours per week for approximately 10 weeks in the equivalent of an entry-level position. The responsibilities, supervision and training provided to the interns should be comparable to that which new college graduates in the organization usually receive. Grading is based on job performance plus a written report.

Submajors for Marketing Students

For students with a specialized interest in personal selling and sales management, the department offers a career track (or submajor), allowing Marketing majors to take courses focused in their area of interest. The submajor is available only to Marketing majors.

See Also

  1. General Degree Requirements
  2. Pre-CIS Major Requirements
  3. Advanced Program Requirements