Paul L. Pfeiffer Professional and Creative Teaching Award
"The Paul L. Pfeiffer Professional and Creative Teaching Award was created by the late Paul L. Pfeiffer, emeritus professor of marketing, to recognize excellence in teaching combined with practical business experience."
2001 Winner
Catherine Murphy Bakes is co-director of the Center for Information Systems. Her teaching duties include data communications and microcomputer courses and her research interests are in the area of telecommunications networks and their applications. Dr. Bakes has spent many summers as a Faculty Fellow at the NASA Glenn Research Center in Cleveland and been awarded grants by NASA to investigate the role of telecommunications technologies and services in a research environment and to model local area network performance. She received a Ph.D. in industrial engineering from the Pennsylvania State University.
2000 Winner
Dr. John K. Ryans, Jr. is an emeritus professor of Marketing and International Business, and a frequent speaker/consultant to the business community. Among his eighteen books are Marketing Strategy for the New Europe, Marketing High Technology, and International Business Classics. Widely recognized in the international community,he was one of five international marketing scholars selected for the Danish Summer Research Institute in both 1990 and 1991 and has just been elected Fellow of the Academy of International Business. Dr. Ryans has just served on a number of key national task selection committees of the U.S. Department of Education, the U.S. Department of Commerce, U.S. Council for International Business and the World Trade Institute (New York). He has served as Schering-Plough Distinguished Visiting Professor of International Corporate Communications at Fairleigh-Dickson University, Owens-Illinois Visiting Professor at the University of Toledo and Visiting Professor at Columbia University.
1999 Winner
Paul J. Albanese is an assistant professor of marketing. Before coming to Kent State in 1990, he was a visiting assistant professor at the University of Michigan. He earned a bachelor's in economics at SUNY Brockport in 1972; a master's in economics at Harvard University in 1978; and a doctorate in economics at Harvard University in 1982. "He has fully demonstrated his knowledge of the subject matter both within and outside the classroom, yet he came into every class looking at things from the students' perspective of seeing it for the first time," said Kjera Melton, a student, who nominated Albanese.
1998 Winner
Lawrence Marks is the Associate Dean of the College of Business Administration and Graduate School of Management and is a Ph.D. from Pennsylvania State University. He has wide ranging research interests in the area of advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and The Journal of Marketing Research, and has been discussed in the Wall Street Journal. He is listed in Who's Who in Advertising. His professional experience includes computer sales, marketing research and sales forecasting, and consulting. Dr. Marks teaches buyer behavior at the Ph.D. and undergraduate level and marketing management in Kent's executive development programs.
1997 Winner
Pamela Grimm's research and teaching interests focus on several aspects of consumer behavior. She is currently conducting studies on reference group influences, tying the results to advertising strategy decisions. Professor Grimm is also interested in attitudes and the role of emotional responses in the formation of preference and choice. She has applied this interest to products and services as diverse as checking accounts and disposable razors. Professor Grimm has also been working on issues related to market efficiency, its measurement, and the identification of factors which influence efficiency. Pamela Grimm received her Ph.D. from the State University of New York at Buffalo. She has taught buyer behavior and advertising and is a member of the American Marketing Association.
1996 Winner
William Shanklin is professor of marketing and entrepreneurship and an active practitioner of what he teaches. His academic career has included seminal work in the area of marketing of high technology products and services and in entrepreneurship. In addition to eight books, Dr. Shanklin is the author of numerous articles in such publications as the Harvard Business Review, European Affairs, and American Demographics. He also writes as a sports marketing columnist for several magazines. His business experience has encompassed full-time employment with the Georgia-Pacific Corporation in industrial sales, consulting assignments with many companies of all sizes, and various entrepreneurial ventures. He has authored and marketed Against All Odds, the first sports book every published exclusively on computer disk. Dr. Shanklin has won awards for both his writing and his teaching. He has taught in executive development programs for such organizations as the University of California at Berkeley, General Electric, and Goodyear. His doctorate is from the University of Maryland.
1995 Winner
Geoffry Howard is active in all phases of work with system development tools and methodologies, with a particular focus on adaptation of analysis and design techniques to the client/server environment. He has led the design and implementation of a leading-edge university advisement application that runs in a LAN-based SQL-compliant client/server environment, and is presently working in the area of corporate data architecture migration to client/server systems. His research has also extensively examined the organizational correlates of innovation in corporate data centers, and he has published this and related work in Decision Sciences, Communications of the ACM, the Journal of Systems Management, The Computer Journal, and other academic journals. He was selected twice as one of the top ten teaching professors at Kent State University. Dr. Howard, who holds a DBA in Management Information Systems, is a Registered Professional Engineer in the State of Ohio, and is active in a number of professional societies in the systems and engineering professions.